Small Business Builder Program
Think of us as your own personal PR & Marketing Department!
There are a lot of clichés and motivational statements around in the small to medium business world – ‘work smarter, not harder’ is just one example. But sometimes its practical expert help you need.
You are the expert in what you do, whatever business you are in, but that doesn’t mean you have all the skills to run every aspect of your business – PR and Communications is a specialised and rapidly changing field and we want to help you.
This is why we have developed our Business Builder Program – it basically means we join your company and assist with PR, Communications and Marketing advice, as well as doing some of the work for you, so you can as the saying goes work smarter, not harder and get the results you want to achieve.
The program has a few different levels depending on the amount of support you need but all include strategic advice and planning assistance to help ensure you are more focused in the PR, communications, marketing and advertising you do, which helps to ensure you get better more cost-effective results.
The work we do can cover everything from social media communications, marketing and advertising, media relations, direct promotions to your existing customers, advertising, competition development, video promotions and more.
These programs can work by themselves or as a platform including third-party advertising, weather on social media, Google or other advertising, with additional PR services available to Business Builder clients at special rates so you can multiply the results you are achieving.
All programs start with a “Communications Audit” – we sit down and go through what you are currently doing to promote your business, and then develop a strategic plan – starting with your goals and objectives, identifying who your target audiences are and how to reach them and then developing tactics that suit your objectives and your budget.
Then we will work with you to implement the program and meet regularly to review progress and plan the next steps – helping to ensure you get results.
Program Levels & Inclusions
| Program Level | Program Inclusions | Program Length | Program Cost |
|---|---|---|---|
| PR Starter |
|
6 months
12 months |
$400+gst per month
$360+gst per month |
| PR Accelerator |
|
6 months
12 months |
$600+gst per month
$540+gst per month |
| PR Power |
|
6 months
12 months |
$1000+gst per month
$ 900+gst per month |
Optional Extras
If you want to supercharge your PR campaign you can take advantage of additional RIPR services at special Business Builder Member rates. Below are some examples but the special rates apply to all our services so just ask for more details.
| Program or Product | Cost |
|---|---|
| RIPR Mail – our email marketing program – use to send emails and offers to your customer databases – log in any time, easy to use, includes social media integration, complete tracking and reporting and is spam compliant. Click here for full schedule of pricing. |
From just $11+gst per month |
| RIPR Mail starter pack – development of up to three customised email message templates using your branding | $250+gst |
| Business Biography Video – communicate directly and personally with your potential customers and clients is key and professional video cuts through the communications clutter – videos are viewed 94% more of the time and visual messages are processed 600,000 times faster than text. Even better when videos are professionally produced, people are more than 3 times as likely to watch the video to the end so you get your message across. The business biography video tells your story, allowing people to get to know you and be attracted to your business. Includes shoot (up to 3 hours) and half day edit including titles, and royalty free music and one client revision. Ask us for more information or to see samples. |
From $800 +gst |
| Media release – preparation, distribution and follow up of a media release promoting your business or product. |
Sunshine Coast only – $900+gst ea Australia Wide – $1250+gst ea |
| Media monitoring – ensure you see all the coverage you get from your media relations, whether it be locally or throughout Australia. Print and online only Print, online and broadcast (TV & Radio) *Broadcast clips include a summary of story or mention – video or audio clips can be obtained at additional rate |
Sunshine Coast only – From $150 per month or release Australia Wide – From $250 per month or release |
|
Introduction to Facebook for Business – Two to three-hour session that will teach you the basics of how to use Facebook to promote your business. Learn:
|
$250 per person (Discounts available for small groups) |
|
Strategic Social Media Communications – Three to four-hour session that will teach you how to use social media strategically to communicate with your customers or audiences, engage with them and generate sales, without wasting time just ‘doing’ and hoping for the best. Learn how to:
|
$400 per person (Discounts available for small groups) |
